Introducing The Feed: mallowstreet, just simpler

“When technology gets out of the way, everything becomes more delightful” Apple iPad advertisement.

We are so excited to have launched the new version mallowstreet. It's such a revolutionary update to all the systems that we even have a project name for it: Welcome to The Feed

When we thought about what mallowstreet is all about we realised our technology needed to reflect and enable those same values. In order for people to build relationships through collaboration and engaging content, we wanted to put the content first.

So this change, The Feed, is really quite simple as it is all about your ideas, thoughts and responses to what is happening in the industry, now, front and centre.

Previously, as with many platforms, we separated the type of content out from blogs to videos, papers to forums. We realised, however, that this was possibly separating the conversations and making it harder for users to follow a particular topic as it went from one content type to another.

With The Feed we have really only 2 separations: The main content feed and the CPD Centre. We hope that the design is actually somewhat familiar and intuitive to use.

The CPD Centre is a big step forward for us. We have created a space for practitioners to be able to save posts that they want to revisit and to discover new rich content. All the white papers, research, fact sheets and videos are now searchable within the CPD Centre.

Education is a key drive of everything we do at mallowstreet. We believe that all our events and all our content should take an educational steer as that is the surest way of raising the bar and challenging us all to grow and find better ways. With the recent accreditation by the PMI of all the mallowstreet content being eligible for PMI CPD hours we feel this is the perfect time to release something we have wanted to do for a while.

We have also changed the way content is posted. Fewer steps and clicks should mean it is easier to get from idea to discussion on mallowstreet. We have integrated smart tools in the background to classify and sort the content for us. So while we have done away with the concept of posting a video or posting a blog in favour just posting, the system works in the background to figure these things out and help us classify the content.

Additionally, the role of the Solution Provider has been updated to get more choices in how they wish to engage and license options to reflect what we were hearing from our clients.

The last big change is that we are releasing early. We know there will be a few bugs and glitches in the system but we learnt our lessons from last time... when we launched mallowstreet’s last redesign, we did so thinking it was complete and ready. We were wrong. What happened was that we had tested it from a position of knowing the platform and we had had too little information on how the community would use the new site. This time, we are releasing it early with the ability to make quick and agile changes that reflect the ways you use it.

We are so excited for this change. The Feed is the biggest change the platform has ever seen but also, it feels like the simplest too. We really hope that you will like it and that you will tell us what works and what doesn’t.

If you have any questions, ideas or problems, don't hesitate to get in touch.